Pinterest is one of the most well-known image-sharing websites in the world. Here are 10 ways you can use Pinterest to promote your small business or brand starting in 2022.

Small Business Ideas - Reaching Customers through Social Media

  1. By 2030, many small businesses will incorporate social media into their marketing plans because it's an inexpensive way to reach potential customers. By 2022, 70% of small businesses (compared to only 30% today) will use this strategy because it helps boost traffic and sales.
  2. Also by 2030, video advertisements on social media platforms like Facebook, Instagram, and Snap chat will be commonplace for all types of companies ranging from big corporations down to local mom-and-pop shops. The reason? Social video advertising is incredibly popular, and it's a way for small businesses to compete with big companies for ad space on these sites.
  3. In 2020, billboards will reportedly be replaced by digital ads projected onto the side of buildings using holographic technology.
  4. Mobile marketing will remain one of the most popular types of advertising because it's so effective in reaching customers up to 87% report that they're more likely to buy something if they've been recommended through their phone or email. Small Business Ideas - Marketing With Pinterest and Other Image-Sharing Websites
  5. By 2022, over 50% of all social media users will be sharing images when they visit platforms which means content shared via Pinterest, Instagram, and Snap chat will continue to be popular online.
  6. Pinterest is one of the best ways for small businesses to reach customers because it's so visual. Here are some tips on how to use this platform to increase traffic and sales starting in 2022:
  • Start with a "Pin It" button
  • Make sure your website has strong pinning buttons that can easily be added to your site by 2020
  • Keep the content free of clutter
  • Avoid promoting products throughout your pins as this can distract from what Pinterest is all about (sharing images)
  • Post high-quality images whenever possible
  • Connect with other users through repining and commenting
  1. By 2022, over 70% of all marketers will use visuals like videos, photos, and infographics to create content because they're so effective at reaching customers.
  2. Marketers will pay more attention to data-driven visuals like graphs and charts starting in 2020 as these can help them understand their target audience better than other types of graphics.
  3. By 2022, 4 out of 5 marketers may be using animated videos or GIFs in their content because customers are naturally drawn towards moving images which stimulates neural activity much faster than still text, photos, or videos.
  4. Google's image search algorithm is much stricter for users uploading photos compared to other website types which mean it's harder for small businesses to rank well on this platform without any outside help. You can use a service like Canvas to design high-quality images that can be shared easily across social media - starting in 2020.

Here are some FAQs recently asked about this article.

Q: Can I use a free Pinterest sign-up trial to upload my photos without being charged?

A: Yes, you can do that by creating an account on the trial page and then logging into your account after the 7-day free trial ends.

Q: Can I create a business profile as myself or as a company?

A: You can either create an individual profile or a business profile with your name in the "About" section. To do this, go to 'My Account' and choose 'Create Business Profile'.  For more details about how to set up your business account with Pinterest, visit they're How to Set up Your Business Page section here.  Also, check out some of their other helpful articles here.  To get more tips on how to improve your Pinterest account, visit their User Blog section for more articles and tips.

Q: How can I get traffic from Pinterest?

A: We recommend creating compelling images to share on Pinterest and learning how to make them through Canvas free photo editing courses here.  For useful tips and tricks about how to optimize your growth on Pinterest using keywords and hashtags, check out their blog section here. For inspiration on what types of pins people like seeing most on this platform, check out their Pinterest 100 list here. Every blogger has a purpose behind writing articles for his or her blog. Some want to gain more traffic, some want to earn more money online, and some just blog because it's fun. Whatever your reasons are for blogging, I'm sure you've considered how much money you could make over time by doing so.


All In all now is a great time for small businesses to invest in visual marketing strategies because it's the future of digital advertising and it's extremely cost-effective. By 2022, many small businesses will incorporate social media into their marketing plans because it's an inexpensive way to reach potential customers.